Establishing where you want your business and brand to go
A simple and highly effective, 3 step process
To be confident of arriving somewhere you need to have a clear picture of where you are going. Importantly, you also need an honest and authentic understanding of where you are today. Only then can you start to determine how you move forward. The first steps in working with you, is to gain a very clear understanding of three things.
The Now - The Where - The How
What’s your business and brand position or status today with staff and customers? (Now)
Where you wish your business, brand, culture and customer experience to be? (Where)
The gaps and why they are occurring and how we can mobilise to deal with these? (How)
All too often organisations find themselves assessing where they are today and going straight into action. It's key to understand the 'Where', before we work on the 'How' strategies. However, to be truly effective and potentially operational, the strategy has to be simple and embedded into the business.
To be confident of arriving somewhere you need to have a clear picture of where you are going. Importantly, you also need an honest and authentic understanding of where you are today. Only then can you start to determine how you move forward. The first steps in working with you, is to gain a very clear understanding of three things.
The Now - The Where - The How
What’s your business and brand position or status today with staff and customers? (Now)
Where you wish your business, brand, culture and customer experience to be? (Where)
The gaps and why they are occurring and how we can mobilise to deal with these? (How)
All too often organisations find themselves assessing where they are today and going straight into action. It's key to understand the 'Where', before we work on the 'How' strategies. However, to be truly effective and potentially operational, the strategy has to be simple and embedded into the business.
