Strategy & Planning, establishing where you want your business to go
To be confident of arriving somewhere you need to have a clear picture of where you are going. Importantly, you also need an honest and authentic understanding of where you are today. Only then can you start to determine how you move forward. The first steps in working with you, is to gain a very clear understanding of three things.
The Now - The Where - The How
o What’s your business and brand position or status today with staff and customers? (Now)
o Where you wish your business, brand, staff and therefore, customer experience to be? (Where)
o The gaps and why they are occurring and how we can mobilise to deal with these? (How)
All too often organisations find themselves assessing where they are today and going straight into action. It's key to understand the 'Where', before we work on the 'How' strategies. However, to be truly effective and potentially operational, the strategy has to be embedded in a sustainable, competitive advantage - your brand promise. So-Brand can help determine this - in language that is simple, real to you, your customers and staff.
So-Brand approaches this in 3 key steps that is called 'Getting to the Heart of Why?'. Working with you and your team, this gets to the heart of where things are in the minds of your people and customers. Any assessment, analysis and strategic recommendations have to be seen through the eyes of your people and customers, as well as fit with your sustainable, competitive advantage or your brand promise.
Getting to the Heart of Why?
The Now - The Where - The How
o What’s your business and brand position or status today with staff and customers? (Now)
o Where you wish your business, brand, staff and therefore, customer experience to be? (Where)
o The gaps and why they are occurring and how we can mobilise to deal with these? (How)
All too often organisations find themselves assessing where they are today and going straight into action. It's key to understand the 'Where', before we work on the 'How' strategies. However, to be truly effective and potentially operational, the strategy has to be embedded in a sustainable, competitive advantage - your brand promise. So-Brand can help determine this - in language that is simple, real to you, your customers and staff.
So-Brand approaches this in 3 key steps that is called 'Getting to the Heart of Why?'. Working with you and your team, this gets to the heart of where things are in the minds of your people and customers. Any assessment, analysis and strategic recommendations have to be seen through the eyes of your people and customers, as well as fit with your sustainable, competitive advantage or your brand promise.
Getting to the Heart of Why?
From here, we can move to clarify and implement your customer focused brand strategy - to make the brand promise truly operational across your business. So-Brand will help engage your staff and create powerful emotional connections to your brand. A key outcome is ensuring that your staff live the brand to its full potential in a way that engages your customers and enhances their experience of your products, your people and your business. More customers, more often = growth!
