Determining your shared value (brand positioning) with your customer
Your competitors offer similar products or services, your customers choose on price as the only clear indicator of what's different. Frustrating? If only you could explain to your customer what makes you different!
By focusing on what your customer believes in (their emotional needs) and how that overlaps with what you believe in (your cause, your 'Why') you can create a connection that is lasting, authentic and very powerful. This is sometimes called Shared Value or Shared Emotion.
So-Brand uses a very simple 3 step process and tools to help businesses achieve greater clarity on where the true overlap is between what gets a customer excited and what gets the business excited. Sharing these creates a platform to grow with your customer.
Step 1: Stepping into your customers shoes
We'll work through a series of questions with you to bring your customer to life. We focus on your bullseye customer and create a picture of who they are, their problems, needs and wants.
Step 2: Create a Shared Value
Using this simple, but powerful model, we help to construct and identify where your beliefs and passion overlaps with your customer's. This creates shared value and allows you to operate and communicate on an entirely different level.
Step 3: Operating and Communicating on a completely different level
We'll now move into planning and implementation. Using a range of practical and simple tools, we'll help shape the plan for your business, identify the right focus areas and engage your business to move to the next level of growth!
How do we get started?
Contact us for a quick 15 minute conversation to see how best to help you. Also, feel free to use this simple model and worksheet to help determine your customer shared value. Just provide your name and email to download the document and start!
By focusing on what your customer believes in (their emotional needs) and how that overlaps with what you believe in (your cause, your 'Why') you can create a connection that is lasting, authentic and very powerful. This is sometimes called Shared Value or Shared Emotion.
So-Brand uses a very simple 3 step process and tools to help businesses achieve greater clarity on where the true overlap is between what gets a customer excited and what gets the business excited. Sharing these creates a platform to grow with your customer.
Step 1: Stepping into your customers shoes
We'll work through a series of questions with you to bring your customer to life. We focus on your bullseye customer and create a picture of who they are, their problems, needs and wants.
Step 2: Create a Shared Value
Using this simple, but powerful model, we help to construct and identify where your beliefs and passion overlaps with your customer's. This creates shared value and allows you to operate and communicate on an entirely different level.
Step 3: Operating and Communicating on a completely different level
We'll now move into planning and implementation. Using a range of practical and simple tools, we'll help shape the plan for your business, identify the right focus areas and engage your business to move to the next level of growth!
How do we get started?
Contact us for a quick 15 minute conversation to see how best to help you. Also, feel free to use this simple model and worksheet to help determine your customer shared value. Just provide your name and email to download the document and start!
